Community Project

We've gotten the green light from Stardust Video & Coffee to use their venue for our Speed-Dating Community Project (yay!) to  be held Friday April 5th at 6:00pm.
 Making date night to Seeking Asian Female possible, one love connection at a time.

Hittin' the Streets

3-26-13 A couple of us went around to different Asian businesses and restaurants along the intersection of Colonial and Mills, dropping off the promo cards in our first face-to-face attempt to attract an audience.

Posters and Cards

We were able to get the promotional items Debbie sent out for us today. The contents include 2 big posters and 100 cards that we plan to distribute around the popular Asian community in Maitland this weekend.

Marketing Update

3-21-2013 We reached out to Asian Trend Magazine and they agreed to help with promotions and have already placed the screenings on their online event calendar.

Team Postcard

 Front

Back

Team Meeting 2

Countdown to festival screening: 18 days

3-19-13 We met again today and discussed the direction we are planning to take on reaching our audience, as noted in the previous post. The goal for the next week is to create our own post card handouts for the film and to reach out and invite women's studies students and other women's organizations to attend the screenings.

Contacting the Filmmaker

After the second attempt to reach filmmaker Debbie Lum she contacted us on Saturday. Basically, the information gathered is that in past screenings of the film the audience was primarily women and Asians. She suggested we focus primarily on grabbing the attention of women for our audience and she thought our idea of reaching out to the speed dating crowd is great. She told us about the film's companion website that has webisodes and such we could market as well. PBS will be advertising for the film on their website too, so she suggested we try and contact them for help in marketing. Last but not least, Debbie sent promo cards to Jennifer at the festival that we can pick up.

Psychographics

Local Asian Organizations

• Chinese American Association of Central Florida
• Asian Trend Magazine and Newsletter
• R.E.A.C.H: Try to get listed as an event on their website
• Local Asian restaurants and establishments
• etc.

Online Dating Community

• Local meet up groups for singles that partake in online dating and traveling.

Local Relationship Counselors

• Emailing counselors to reach out to their clients.

Women 30+ (TLC crowd)

• Meet up groups (meetup.com)
• Local establishments

Documentary filmmakers/lovers

Postcard Pitch

Sandy travels across the world to start a new life with Steve, but can she cure his yellow fever? 

Film Synopsis

Seeking Asian Female is a personal documentary following the love story of Steven and Sandy. Steven, a white man in his early 60’s, has spent 10 years searching for his Asian wife and finally finds a match, 30 year old Sandy, on an online dating website. From here, we see the ups and downs of their relationship as the couple struggles through the language barrier and the obvious differences in cultural values. Documentarian Debbie Lum acts as the mediator in the relationship and helps the couple through their first encounter and eventually their marriage. The question is: will the relationship survive once Debbie’s help in translations is no longer a part of their daily lives?

Team Meeting

3/13/13 - We met today to discuss the blog and our approach  to marketing Seeking Asian Female. It was more of a Recap of our initial conversation after watching the film.

Getting in Touch!

3/13/13 - Friday, March 8, 2013 marked the beginning of our relationship with documentary filmmaker, Debbie Lum. We sent her an e-mail introducing ourselves and offering our services.
Still yet to receive a response, we've assumed our first attempt at communication flagged and lost somewhere in the spam abyss. Keep the faith, Street team Awesome. If by Thursday we have not heard from Lum, we shall take further action.